Automobile manufacturers have to sell their prospective buyers on more than just a reliable set of wheels; They need to sell you a dream. For the past 70 years, car brands from around the world have done just that, from the traveling General Motors Motorama show vehicles to the Ford Pavilion at the World’s Fair. There’s been no better medium to share that storytelling than through television commercials, and the car companies have spent millions of dollars to leave a lasting impression. Join us for a look back at the iconic car TV ads from the 1950s to today, where we’ll dive deeper into their evolution and share some of the most wild, weird, and and memorable commercials of all time. We’ll also discuss what makes them so iconic, both in terms of creative expression and execution.