State to Kick 0ff New RI Grown Campaign
The RI Grown campaign is made possible by way of a $103,000 United States Department of Agriculture (USDA) Specialty Crop Block Grant (SCBG) the RI Department of Environmental Management Division of Agriculture received in 2008. The SCBG Program as you may know assists state departments of agriculture in enhancing the competitiveness of U.S. specialty crops. Specialty crops range from fruits and vegetables to turf, nursery, and horticulture.
A collaborative effort among all RI farm organizations to promote RI-grown crops, the Campaign will seek to heighten recognition of and demand for RI specialty crops and our farm stands and farmers markets, showcasing the unity among RI farmers and products. Additional funding for the Campaign has been provided by the Rhode Island Rural Development Council - also via USDA funds - allowing us to expand the reach of the Campaign even further to be able to include RI livestock, aquaculture, forestry, honey and dairy products.
The extensive, statewide viral campaign will feature both public relations elements and branding components intended to get Rhode Islanders excited about supporting RI-grown crops. Once launched, you will start to see signs of the Campaign across RI in the form of product labels and signage at farm stands, handouts and banners denoting the State's farmers markets and monthly "what's fresh" listings, as well as a new website that will help explain the new campaign. You'll notice T-Shirts, bumper stickers, buttons, and reusable grocery bags. You'll even see different RI farmers and their terrific, personal stories brought to life with the help of the local media.
Learn more at http://www.rifarmways.org