Caffe Nero
HOW IT ALL BEGAN Our story goes back around 20 years, to our founder Gerry Ford. Armed with a passion for coffee, he had a vision to create traditional Italian cafés across Europe; places that would serve very high quality coffee and serve as neighborhood meeting spots. We started off simply trying to make a few local independent coffee houses work. And they did! We never aspired to be a big company; in fact, even today we see ourselves as a start-up. We have grown one coffee, one customer and one store at a time – always trying to be the best at what we do. We have reinvested in the business to stay true to Gerry’s original vision and we’ve done this resilience and determination. QUALITY AND CONSISTENCY Making great coffee takes some doing. So, we built our own Roastery and created a unique award-winning coffee blend (we regularly work on developing new and interesting blends too). And, importantly, we set up our espresso training school – where all our Baristas master the art of coffee making. This has led to our family owned and operated business opening more than 800 coffee houses across Europe.
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