From attention-grabbing installations to thoughtful advertising to innovative technology, we’ve been pulling out all the stops to shine a light on every region of our awesome state! This hard work has resulted in lots of positive attention, including press coverage, awards, engagement from curious people worldwide, and most importantly, more visitors to the Ocean State. Check out our tourism initiatives below, along with the impressive results, including economic impact.
Rhode Island Commerce is pleased to announce visitor
volume in 2022 grew 5.4% to a record
27.7 MILLION PEOPLE.
A lot of hard work went into our new tourism campaign, and we're beyond proud of it. We feel it represents us perfectly and conveys the love we have for our state and shows visitors the kaleidoscope of things to see and do here. It's fun, it's playful, and it's got some swagger, just like the Ocean State. Because we are, in fact, All That.
2023 TOTAL
IMPRESSIONS:
5.26
BILLION
2023 TOTAL AVE:
$47.9
MILLION
Visitor spending in 2022 totaled $5.3 billion, 17% higher than in 2021. The increase reflects $758 million in additional spending in the local economy. Stronger demand was reflected by a 5% increase in total Rhode Island visitor volume to 27.7 million in 2022. Including all traveler-related expenditures, the Rhode Island traveler economy registered $7.9 billion in 2022. All spending categories, except air travel, have recovered past pre-pandemic levels.
Looking to plan your next visit to Rhode Island, check out some of the current special offers and enjoy savings, extra perks and more!
