Rhode Island Tourism Initiatives
From attention-grabbing installations to thoughtful advertising to innovative technology, we’ve been pulling out all the stops to shine a light on every region of our awesome state! This hard work has resulted in lots of positive attention, including press coverage, awards, engagement from curious people worldwide, and most importantly, more visitors to the Ocean State. Check out our tourism initiatives below, along with the impressive results, including economic impact.
Rhode Island Commerce is pleased to announce visitor
volume in 2022 grew 5.4% to a record
27.7 MILLION PEOPLE.
What's Happening
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Which states offer the biggest bang for your summer-vacation buck? - FOX Weather
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10 Last-Minute Summer Trips You Can Still Pull Off - Inside Hook
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Music Tour-Ism Is One Of The Biggest Travel Trends - Forbes Travel Guide
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9 of the Best Places to Travel for the 4th of July - Vogue
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30 Best Valentine's Day Getaways for a Romantic Escape This Year - Good Housekeeping
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The 13 most romantic hotels in the U.S. - Timeout
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8 fresh destinations for a family-friendly spring break - Lonely Planet
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6 Valentine's Day Offerings in Rhode Island
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The Amazing Impact of Black History on Rhode Island
Our Campaign
A lot of hard work went into our new tourism campaign, and we're beyond proud of it. We feel it represents us perfectly and conveys the love we have for our state and shows visitors the kaleidoscope of things to see and do here. It's fun, it's playful, and it's got some swagger, just like the Ocean State. Because we are, in fact, All That.
2023 TOTAL
IMPRESSIONS:
5.26
BILLION
2023 TOTAL AVE:
$47.9
MILLION
Recognition
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2024 Travel + Leisure’s Best Hotels in the U.S. - Brenton Hotel
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2024 Travel + Leisure’s Best Hotels in the U.S. - The Vanderbilt
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2024 Travel + Leisure’s Best U.S. Airports - Rhode Island T.F. Green International Airport
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2024 Travel + Leisure’s Best Hotels in the U.S - Weekapaug Inn
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2024 Travel + Leisure’s 500 Best Hotels List
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Awarded Two prestigious 2023 HSMAI Adrian Awards
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These Underrated Getaways Are The Perfect Way To Escape The Crowds This Winter
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An Ultimate Guide To Taking a New England Fall Road Trip
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Travel Inspo: 28 Great Places to Go with Kids in 2024
RHODE ISLAND TOURISM INDUSTRY
Visitor spending in 2022 totaled $5.3 billion, 17% higher than in 2021. The increase reflects $758 million in additional spending in the local economy. Stronger demand was reflected by a 5% increase in total Rhode Island visitor volume to 27.7 million in 2022. Including all traveler-related expenditures, the Rhode Island traveler economy registered $7.9 billion in 2022. All spending categories, except air travel, have recovered past pre-pandemic levels.